by Recently the IT and software has took the world to the easiest and simplest yet advanced technology form where in all sectors the AI and other technologies is used to make things easy and it has reduced the manpower where digital transformations are seen in all sectors like retails business travelling sector and almost all but is also invaded in healthcare sector and made things easier and its very much needed to modernize make simple in this field too.
The list of technology used in the pharmaceuitcal industry are as follows;
• Artificial intelligence and machine learning
• Cloud technology
• Precision medicine
• Blockchain technology
• Advanced analytics etc….
Example for technology in pharmaceutical industry ; due to highdent regulatory scrutiny and to strengthen the the tracking and tracing of drugs most critical area so they (company)need to go through the track and trace regulations where unique identifiers are used for each unit are used and here the electronical interoperable system is needed to pass the serial number information between the supplier wholesaler pharmacy and hospitals .
To help in this field the IT sector companiesdeveloped a blockchain technologies used where it helps in tracking and tracing of medical devices or medicine from source to sell area where the other information is also recorded by the technology like the storage conditions can be known by this the block chain technology has given a huge contribution in the pharma industry .
Another example where the technology used in the pharma industry is
Artificial intelligence and machine learning where this technology took the world whole new level where it has given amazing features and cool ideas to the users and it also played a huge role in the pharma industry also
Due to recent pandemic and epidemics the health care industry has bloomed a lot . In addition to this the logistics and civic regulations has also lime lighted by world and this pharma companies has taken the center stage during the coronavirus pandemic
As a result the pharmaceutical market has grown exponentially and researchshows that the manufacturing market valued around 405.2 billion in 2020 and expected to grow in coming years also in order to survive in the competitive world the companies started to opt the technologies to get extra features one such technology is AI
Artificial intelligence is used in drug discovery process;
• Where AI are used in identification of disease patterns and help in understanding the drug composition etc
• Help in efficient access and analyze of vast amount if chemical data
• Provide critical insights into designing ,optimizing and synthesize of drug
AI is also used in drug development and production
• AI instruments are used.
• Performing quality control and ensuring high-quality standards
• Fixing supply chain issues within the production
• Enhancing the production reuse value .
AI is also used in the marketing of drugs
• Where the collect customer data in real time , map out the customer journey etc
• Marketing strategies can be aligned with customers needs
• To analazeperivous marketing campaigns and eliminate the insufficient and the existing strategy .
AI is also used in diagnosis area
• Helps in analyzing the volumes of patients data
• The secure cloud platforms are used
• Engaging in remote patients and monitoring using some gadgets
• Drive customized treatments options in real time.
By this we can say that the next generation technolige like blockchain AI and play a important role in pharma sector and it is a good to implement the technologies which increses the efficancy of work and the accuracy is increased mainly the time consumption is reduced.
Author:Ms. Meghana B H
Department of B pharma
Acharya & BM Reddy College of pharmacy
